Consumer market survey in the city areas of Bangladesh
Client: CIMMYT
Our Valuable Client's Project
This study aimed to explore the prospects and challenges faced by female farmers and entrepreneurs as they utilize digital platforms in Bangladesh. The findings of this study provided valuable insights for policymakers and stakeholders seeking to empower women in Bangladesh's digital food marketing landscape help to make strategies to address the challenges. The planned consumer survey in metropolitan areas gave light on consumer motivations in purchasing food from female retailers through digital platforms, contributing valuable data for informed decision-making.
Project Objectives
- Identify the prospects and challenges faced by female farmers and entrepreneurs in Bangladesh when using digital platforms.
- Provide valuable insights to policymakers and stakeholders to support the empowerment of women in the digital food marketing landscape.
- Conduct a consumer survey in metropolitan areas to understand consumer motivations for purchasing food from female retailers through digital platforms.
- Develop actionable recommendations to enhance the participation of women in digital food markets and improve their business opportunities.
| Type of Study | Exploratory |
|---|---|
| Location | Metropolitan Areas ( Dhaka, Chittagong, Khulna ) |
| Data Collection Tool | Questionnaire |
| Sample Size | From Dhaka – 500 respondents; From Chittagong – 300 respondents; From Khulna – 200 respondents |
| Data Type | Qualitative, Quantitative |
| Data Collection Method | Computer Assisted Web Interviewing (CAWL) Or OFFLINE ( face-to-face) |
| Data Collection Time | 15-20 Minutes |
Project Output
The outcome of this project included identifying the key challenges faced by female farmers and entrepreneurs in leveraging digital platforms. By understanding these challenges, Creavision aimed to develop effective strategies to address them and empower women in the digital food marketing landscape. Furthermore, the consumer survey was expected to provide valuable data that could inform decision-making for policymakers and stakeholders, allowing them to create targeted initiatives to support digital platforms for female farmers and entrepreneurs.