Branding Agricultural Commodities of Bangladesh in District Level Perspective
Client: Department of Agricultural Marketing (DAM), Ministry of Agriculture, Government of Bangladesh
Our Valuable Client's Project
The project was about branding selected agricultural produce in a district-level perspective, aligning with the government’s district-level branding formulated previously. The study was conducted in selected regions based on the production, availability of information of farmers, and production of the selected Agri-produces. Both primary and secondary data and information were used in the study. The primary data was collected from the mango, stolon of taro, and flower chain operators, including farmers and traders, through semi-structured questionnaire-based surveys, focus group discussions, and key informant interviews.
Project Objectives
- Establish branding strategy for selected agricultural produce aligning with government initiatives.
- Enhance data collection utilizing both primary and secondary data.
- Engage stakeholders through focus group discussions and interviews.
- Promote awareness and recognition of branded agricultural products.
- Support local farmers to enhance the marketability of their produce.
- Evaluate the impact of branding initiatives on sales and perceptions.
| Type of Study | Exploratory |
|---|---|
| Location | 6 districts from different parts of Bangladesh |
| Data Collection Tool | Semi-structured Survey based Questionnaire |
| Sample Size | Around 90 (farmer, traders, exporter and consumers); Focus Group: 3 ( 5/6 members); KII: 5/6 persons |
| Data Type | Qualitative, Quantitative |
| Data Collection Source | Primary and Secondary Data |
| Data Analysis | SPSS or STATA ( descriptive study); Acharya and Agarwal method (marketing efficiency) |
Project Output
The project output culminated in a well-defined branding strategy for selected agricultural products in Bangladesh, notably mangoes, stolon of taro, and flower chains. This initiative significantly enhanced the visibility and marketability of these commodities, resulting in increased sales and improved economic conditions for local farmers. Comprehensive training sessions equipped farmers with essential branding skills, enabling them to effectively promote their products. Additionally, the project established a framework for ongoing monitoring and evaluation, ensuring that branding efforts remained aligned with market demands and supported the government’s broader agricultural branding initiatives at the district level.